Sundance 608 Surcharge

Posted on : by : jjmurphy

I just returned from spending eight days at the two major art exhibitions: the Venice Biennale and Documenta in Germany. While I was away, Isthmus, the alternative weekly paper, did an article about the surcharge at the recently opened Sundance 608 multiplex here in Madison, indicating that it continues to be a major problem with local moviegoers. The surcharge has generated a lot of negative publicity. Two letters to the editor and criticism of the policy in Doug Moe’s widely read column in the afternoon newspaper, The Capital Times, prompted Tom Laskin of Isthmus to contact the CEO of Sundance 608 regarding the rationale for the surcharge on tickets. I have written two blogs already regarding this issue, so I don’t have much to add. I’m heavily quoted in the article, but there’s one factual error. My point of comparison is actually the IFC Center in New York City. They provide quality projection and sound, comfortable seats, no commercials, and they have a restaurant that serves, lunch, dinner, and snacks. There’s also a full bar. Tickets are $11 for adults at all times of the day, and prices for seniors are $7.50. There are also membership packages available that reduce the price of a ticket. It costs an extra dollar to book a ticket online through I’ve provided a link to the Isthmus article.